In contrast from the one-way delivery of health services , central to the idea of health empowerment is the two way planning of the health services, that is the need & demand based planning of the health services , where the people are well informed about their health problems and have necessary skills and knowledge to take rational decisions and action.

Health empowerment is one major component of Health Promotion

The basic tool for Health Empowerment is Health Education , which relies on sound principles of persuasive communication techniques/ Behaviour Change Communication efforts.

A well planned Health communication effort involves the people and empowers people to take rational and informed decisions through appropriate knowledge; inculcates necessary skills and optimism; facilitates and stimulates pertinent action through changed mindsets, modified behaviors.
In a country like ours where major part of the population still live in villages, and constraints like illiteracy and poverty still pose as a barrier to development, we need to find various alternative channels of communication to reach these masses. And we are working on it.

For the health empowerment it is very essential that a common man be aware and able to promote health at Individual and societal level and he has a feeling of self-efficacy for it.This is the concept of Health Activism.

Let us be partners in this cause, and work together for the Promotion of health in our country.